According to WPB, a major leap toward achieving net-zero emissions has been made in the UK highways sector as the British company Asphalt Group pioneers a groundbreaking collaboration with Asphalt-IQ. Through an innovative app paired with a smart tracking system, these road surface specialists can now capture precise carbon emissions data directly from worksites in under a minute. This fast, intelligent approach is transforming sustainability practices across the industry.
The days of rough estimates and clunky spreadsheets are over. By adopting real-time Scope 3 carbon reporting technology, Asphalt Group now generates auditable, on-demand data. This advancement aligns with PAS 2080:2023 and ADEPT CCAS standards, positioning the company as a model for others to follow.
The Technology Behind the Transformation
At the heart of this innovation is the Carbon-IQ app, developed by Asphalt-IQ. This user-friendly platform is tailored to each client and activated either by a Smart A-Tag embedded in the road or by tapping a smart card, automatically logging details such as site location and transport distances. Within sixty seconds, it produces a precise carbon figure ready for reporting.
Stephen Cooke, Managing Director of Asphalt Group, describes the system as a game changer: “It’s crucial for us as a company to decarbonise our operations and help others do the same. A big part of that is the ability to track emissions effectively — and we’re thrilled to use a system that makes this simple and effective.”
By collecting site-specific, real-time data rather than relying on generic databases, the company ensures its figures are precise, auditable, and instantly accessible.
From Data to Strategy
Asphalt Group is not merely piloting this system; it has rolled it out across all four of its business divisions: Reinforcement, Preservation, Surface Dressing, and Surfacing. The system is already in use on contracts in Wales and England.
This effort goes beyond mere regulatory compliance. With live data, the company can assess seasonal impacts and fine-tune operational strategies. Decisions are now driven by on-the-ground facts rather than projections.
Gary Cook, Founder and CEO of Asphalt-IQ, highlights the significance: “Accurate emissions data is essential for advancing toward net zero. The Asphalt Group-IQ app delivers this seamlessly, providing instant reports with real, site-specific numbers.
Setting an Industry Example with PAS 2080
In recent times, Asphalt Group became one of the first companies in the sector to secure PAS 2080 verification — a formal recognition of its commitment to reducing whole-life carbon in infrastructure projects.
PAS 2080 promotes carbon management across the value chain, encouraging better collaboration, accountability, and innovation. By integrating the Carbon-IQ system, Asphalt Group not only meets these standards but also pushes their boundaries.
“As a leading road repair specialist, we’re proud to be among the first companies in the sector to achieve PAS 2080 verification,” says Stephen Cooke. “Looking ahead, we’ll continue helping the industry achieve both carbon and cost savings through durable, long-lasting solutions.”
Beyond Emissions: Building Resilience
For Asphalt Group, the journey is about more than just meeting carbon targets. The company recognises that sustainability must go hand in hand with resilience and cost-effectiveness. Its ongoing focus on integrated asset management draws a direct connection between environmental responsibility and long-term infrastructure value.
Their holistic approach includes:
•Reinforcement: Extending pavement life using geosynthetics
•Preservation: Slowing deterioration with timely treatments
•Surface Dressing: Providing skid-resistant, waterproof surfaces
Each solution is effective individually but also enhances the others, reducing lifecycle costs while delivering sustainable outcomes.
Changing the Narrative in Highways
Asphalt Group’s collaboration with Asphalt-IQ is more than just a tech upgrade — it signals a cultural shift in how the highways sector approaches emissions monitoring. Carbon reporting is no longer a back-office task but a strategic advantage.
The key benefits? Transparency, trust, and the ability to demonstrate measurable progress to clients, regulators, and communities. As Gary Cook puts it: “Our partnership with Asphalt Group sets a new benchmark for carbon data collection and accounting in the highways industry. No more vague databases or assumptions — just practical, customised, real-time site data.”
Driving Toward a Greener Future
Across UK roads, a quiet revolution is underway. It’s no longer just about fixing potholes or extending pavement lifespan; it’s about achieving these goals with minimal environmental impact and clear accountability. Asphalt Group isn’t waiting for the sector to catch up — it’s setting the pace.
Through smart partnerships, precise reporting, and certified carbon management, the company proves that sustainability and performance can go hand in hand. In fact, when done right, they reinforce each other.
Asphalt Group’s forward-thinking approach offers an inspiring blueprint for others in the highways and infrastructure sectors. Because when every tonne of carbon counts, every second saved on reporting helps build a better, more sustainable tomorrow.
By Bitumenmag
Bitumen, Asphalt, Road
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