The December issue of the World of Petroleum and Bitumen
ROTHERHAM, UK
SteelPhalt, a subsidiary of Harsco Environmental recognized worldwide for its eco-friendly asphalt innovations, has introduced a refreshed brand identity that emphasizes its dedication to sustainability and delivering low-carbon asphalt products. Since the 1960s, SteelPhalt has led the way in recycling and manufacturing high-performance asphalt, maintaining its status as a trailblazer in the field of sustainable road materials.
The revamped branding includes a newly designed logo, which incorporates a dual-arrow motif symbolizing the transformation of steel slag, a by-product of the steel manufacturing process, into an eco-conscious product. By utilizing steel slag aggregates, SteelPhalt significantly reduces reliance on natural aggregates and provides a practical waste-management solution for steel producers. The updated branding is prominently displayed on the company’s website and fleet of delivery vehicles. This rebranding also represents SteelPhalt’s readiness for growth, with ambitions to explore new markets and territories, including an expansion initiative in Bilbao, Spain.
“We take immense pride in leading the charge toward sustainable road construction,” stated Martin Gray, director of Harsco Environmental’s EcoProducts Europe division. “Our innovative use of recycled materials to create premium asphalt is central to SteelPhalt’s legacy, and our new brand identity embodies this commitment.”
SteelPhalt’s longstanding dedication to sustainability extends to its community involvement. The company’s new branding, focused on environmental stewardship, aligns with its affiliation with the Sheffield & Rotherham Wildlife Trust. This UK-based organization works closely with communities to protect and enhance natural habitats, promoting a brighter future for both wildlife and people, as well as fostering greener public spaces.
About SteelPhalt
Operating under Harsco Environmental, SteelPhalt has been creating eco-friendly asphalt products for UK roads since the 1960s. Headquartered in Rotherham, South Yorkshire, its strategic location allows cost-efficient sourcing of slag from nearby steel producers. By incorporating this material, SteelPhalt minimizes the consumption of virgin and quarried aggregates, reinforcing its commitment to sustainability. Known for delivering high-quality, durable road solutions, SteelPhalt collaborates with local authorities, councils, and contractors to ensure the construction of long-lasting and environmentally responsible infrastructure.
About Enviri
Enviri is at the forefront of global efforts to promote environmental sustainability. The company provides diverse environmental services and innovative solutions, specializing in recycling and reusing waste streams. By helping clients address complex environmental challenges, Enviri enables them to achieve their sustainability objectives. Based in Philadelphia, Pennsylvania, Enviri operates across more than 150 sites in over 30 countries, offering solutions to meet the evolving needs of its global clientele.
By Bitumenmag
asphalt, road, eco-friendly, construction
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